PELICANO COFEE.CO
THE BRIEF
Brightons coffee pioneers Pelicano came to us looking for a full-service social media management package. They required content creation and posting stills and short form content for their Instagram account that reflected their brand's personality and values. With an aim to increase their social media presence and engagement.
THE SWITCHOFF. APPROACH
We created a comprehensive social media management package that included monthly content creation and carefully planned posting to their socials.
We started by conducting a brand audit to ensure that the stills and short form content we created accurately reflected the client's brand personality and values.
To increase their social media presence and engagement, we developed a content calendar that focused on a mix of promotional and informative posts, as well as engaging with their audience through comments and direct messages.
We also utilized social media analytics tools to track our progress and adjust our strategy as needed providing regular reporting and analysis to demonstrate the impact of our social media management efforts on their business goals.
THE OUTCOME
After six months of working together, the client's Instagram account had gained over 6,000 new organic followers and experienced a significant increase in engagement rates.
Our approach of creating stills and short form content that reflected the client's brand personality and values resonated with their target audience, resulting in higher engagement rates and increased brand awareness.
By consistently posting and engaging with their audience, we were able to establish a strong online presence for the client and drive more traffic to their online store.
Overall, Pelicano was thrilled with the results of our partnership and decided to continue working with us on an ongoing basis.
